Category: Uncategorized
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Limits of social media – Digital marketing
The most common tool being used in the industry right now would be social media. Given current times where digitalisation is so common, businesses mostly utilise social media to boost its awareness and try to attract new customers! If you have already forgotten, there is also another tool other than social media and digital marketing…
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IMC and Digital Campaigns – Effective?
The role of IMC Integrated Marketing Communications or in short IMC’s primary goal is ensuring every tool which is aimed at promoting will work and link together. IMC utilises both traditional and digital marketing to promote, which ensures that the promotion will reach out to audiences from all walks-of-life. Most importantly, every campaign needs to…
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Internet of Things – The future
What is the ‘Internet of Things’? The ‘Internet of Things’ or IoT in short, refers to devices which are physical and are connected to the internet. The purpose of which is to exchange and connect data with one another. Devices range from mobile phones to even cars explains how important IoT is given the current…
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Viral marketing – Does it really help a company?
What is “Viral Marketing”? Source: PerfectViral Viral marketing is a technique where companies utilises it to spread information about a particular campaign through word-of-mouth and the main goal is to create a huge growth in the number of people receiving the ad. Given the rise of social media in recent years, it is much more…
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Should we utilize SEO to boost our businesses?
What exactly is “SEO” ? Search Engine Optimization or in short “SEO” is what companies do in-order to be ranked higher on search engines such as Google and to gain more traffic to to the website. Typically, a person will first use a search engine to research on their needs. For example, researching on new…
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Influencers – Are they the best choice for marketing?
What exactly is influencer marketing? In simple words, influencer marketing is just a bridge linking both influencer and the specific brand. The chosen influencer will then promote the brand’s products/services on their own social media site. The chosen influencer has to be a figure who is trustable and has a loyal list of followers. It…
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Businesses and the use of social media
Why should businesses use social media? Businesses should start adopting social media as their main presence be it selling or advertising their services/products. Why? Due to the fact that there are almost 4.74 billion users currently on social media sites, and it is expected to increase even further in the coming years. Businesses can use…
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Hello future marketers!
This blog will be used to capture my thoughts on digital marketing! Feel free to leave a comment on how to improve further!